Influencer Marketing

Facebook Brand Collabs Manager

Facebook’s Brand Collabs is a subtle gauntlet thrown at brands using influencers

If you’ve been reading the tea leaves in influencer marketing, you saw Facebook’s announcement of its new Brand Collabs expansion coming. The network further opened the new influencer marketplace to include Instagram and make it more widely available to influencer pages and accounts that meet certain engagement thresholds yesterday. The network claimed in its announcement …

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FTC Disclosures for Social Media Influencers

The FTC Issues New Disclosure Clarification for Influencer Marketing

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. …

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Instagram Hiding Like Counts

Instagram hiding Like counts a blessing to Influencer Marketing

The headline in TechCrunch earlier this week read, “Instagram to test hiding Like counts in U.S., which could hurt influencers.” The piece, by the very good Josh Constine, explains that Instagram is trying to depressurize the network, making it less a Like competition between Internet stars. But the question of whether or not it’s good …

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