Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend’s dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born. Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling […]
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Are you able to correlate website analytics to your marketing goals? Does the bounce rate, time on site or even user path data make its way into your monthly reporting? Should it? The reality of today’s digital marketing world is that none of us have ample time to really dive into our measurement and reporting.
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If you’ve ever wondered how to build a great podcast, there are a handful of people out there who can tell you. One of my favorite podcasters is one of them. Kevin Stroud is the man behind The History of English Podcast, which is now in its seventh year and well into the 120s and
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I’ve stumbled upon the revelation that search is the ultimate activity of reverse scope creep. And understanding not only what that is, but how to use it to keep your SEO and SEM activity focused and realistic is really the key to long-term SEO success, especially if you are or are using a consultant or
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Few people play in the heady space of C-Suite advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses his Fortune 10 expertise to advise executives and companies on growth strategies, digital transformation and more. I caught up with Scott to see what his expertise can
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New research around video marketing, especially adding video to your search efforts and incorporating YouTube in search strategies, is out from Google and the 4A’s. While both of those parties greatly benefit from you spending more on video marketing, the research is compelling: Start doing video if you aren’t already. I talk about video marketing
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What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the
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Jeremiah Owyang posted a very interesting idea over at Hugh MacLeod’s place this week. Are we in the midst of a new Feudal System in our digital world with investors as kings/queens, entrepreneurs as lords/ladies and the rest of us as serfs? I’m a bit of a history buff, so I drew out that comparison
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What should parents know about teens and social media? When should they get their own phone or device? How often should teens use devices? Should teens or tweens even be on social media networks? In a special back-to-school episode, I interviewed author and teen/tween expert Ana Homayoun about the perils and opportunities of your child
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One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and how it works, how we make decisions and the like. Last week, Vidantam interviewed Harvard psychologist Dan Gilbert. And the psychology that fuels influencer marketing became apparent
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Community management — listening, responding, commenting, providing customer support — is the “social” part of social media. Putting it on the back burner or, worse, ignoring it will spell doom for your brand online. Mike Koehler from Smirk New Media knows this. His agency has a unique perspective and approach to responsiveness, prioritizing it for
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Maybe it’s just me, but it seems like we’ve reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their “genuine”-ness to their audiences and more. If we go a day without seeing influencer marketing messes that
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