My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects and with some of our clients at Cornett. He was chatting with the owner of an Italian restaurant he was visiting this week and gave the owner […]
Beware of Google My Business Scammers Read More »
As if GDPR wasn’t enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. I chatted with Tim
What You Should Know About New Personal Data Protection Laws Read More »
Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. I sat down with Eric to learn
What Can the Automotive Industry Teach Us About Digital Marketing Read More »
The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation.
The FTC Issues New Disclosure Clarification for Influencer Marketing Read More »
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws
Defy Expectations: Be a Pink Goldfish Read More »
In sales, the phrase is “Always Be Closing.” In marketing it should be, “Always Build Your List!” Building your email marketing list is the one, always on, aways be doing this no matter what activity every marketer should ensure is happening. Whether you are a multi-billion dollar corporation or a dumb guy with a blog,
ABYL – Always Build Your List Read More »
Yes. You read the headline right. I once gave Ted Kennedy booze. I was 10. Years old. True story. Thanks to some weather issues that impacted my guest on today’s live recording of The Jason Falls Show – A Marketing Podcast – I had to resort to storytelling and so I did. I’m sure many
That Time I Gave Ted Kennedy Booze Read More »
TikTok is one of the fastest growing social networks and it is high time we paid attention to it. Think I’m kidding? Check these numbers out: 500 million worldwide users It has more users than Twitter, LinkedIn, Pinterest or Snapchat For Q1 2019, it was the No. 1 downloaded app on the Apple Store The
It’s Time to Get Into TikTok Read More »
Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Her years of experience as a communications strategist puts her in elite company
Building Communications Strategies for Growth Read More »
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this
How a Dentist Became a Content Marketing Star Read More »
John Jantsch‘s latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It’s a daily devotional approach to business with inspiration from transcendental authors and more, with John’s business correlations. On the latest edition of The Jason Falls Show, now subtitled A Marketing Podcast, John and I dive
What is the Self-Reliant Entrepreneur? Read More »
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under — right now — could you do it? My recent informal poll of a group of business owner friends stunned me. Almost half of them had no logins,
Can You Update Your Website? You’d Better Be Able To! Read More »