Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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IZEA Continues Influencer Innovation Into Brand Analytics Realm
What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored […]
What can Groupon do for your marketing?
Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. I talk to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer […]
Master Your Mornings For Time Management
You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits to do so and upgrade your life. I talked to Amy on the podcast to find out more about her book, why my 11-year-old daughter is such […]
Four Types of Influencers Infographic
Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim, Swiss professors of technology marketing at ETH Zurich. They identified the four types in a paper titled “The Big Four of Influencer Marketing—A Typology of Influencers.” They […]
Driving Revenue Leaps Without Driving Yourself Insane
Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so. She stopped by the podcast to explain how to do that, why she’s qualified to coach you to do so and a lot more. Plus, I answer […]
Do we blame brands for the gender gap in influencer marketing?
There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes. Today, […]
The Power of Personal Branding in Business
Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. We chat […]
Is your product or service’s pricing structure right?
Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a great food for thought episode of the podcast. Give it a listen and then ponder over the weekend your pricing structure, how your competitors compare and are […]
The SEO Trick You’re Probably Not Doing
There’s an SEO trick you’re probably not doing. I only say that because it’s one that I sometimes overlook, too. Certainly, those of you with steep SEO experience and understanding can sit and revel in your knowledge, shaking your head and finger at us, but it’s worth reminding those of you out there who just […]
Where is Word of Mouth Headed in 2020?
Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church, one of the noggins behind Brains on Fire for over 20 years, has an idea of where Word of Mouth is going and stopped by to […]
Facebook’s Brand Collabs is a subtle gauntlet thrown at brands using influencers
If you’ve been reading the tea leaves in influencer marketing, you saw Facebook’s announcement of its new Brand Collabs expansion coming. The network further opened the new influencer marketplace to include Instagram and make it more widely available to influencer pages and accounts that meet certain engagement thresholds yesterday. The network claimed in its announcement […]
Understanding the Difference in Branding, Marketing and Advertising
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening […]
How to Turn Your Fans Into Customers with David Meerman Scott
David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which hits shelves in January. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko. We […]
Beware of Google My Business Scammers
My pal Chris Slater ran into a Google My Business Scammer this week. Slater is an SEO and SEM expert I work with on some personal website projects and with some of our clients at Cornett. He was chatting with the owner of an Italian restaurant he was visiting this week and gave the owner […]
What You Should Know About New Personal Data Protection Laws
As if GDPR wasn’t enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. I chatted with Tim […]