There’s been a shift in the trade winds across the advertising industry in the last few years and the gusts are starting to come into our shores at an alarming rate now. Tighter economies lead to tighter waistlines, at least in the budget metaphor and what was once standard operation procedure goes out with a […]
The Shift Toward Performance-Based Advertising Is Borderline Criminal Read More »
We’ve got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even on until the New Year, but if you’re like me you get through the festiveness and overeating and need a little alone time with a good podcast.
FEED DROP: Global Creative Wisdom from Paul Grubb via The Fuel Podcast Read More »
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a
What if we’re approaching influencer marketing all wrong? Read More »
We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had already headed down that road, so it was rather inevitable. That
What Brands Should Do To Survive In A Web Without Cookies Read More »
Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs. Art Stavenka hopes so. He is the founder of HYPERVSN, a
The Future of Offline Advertising in Holographs Read More »
Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening
Understanding the Difference in Branding, Marketing and Advertising Read More »
What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to
Understanding IP Targeting for More Effective Ad Spend Read More »
So it seems the Periodic Breakfast Call-in Show — me answering questions and running down my day to get ready for work but streaming it on Facebook Live — was a big hit the first time around. So I’ll keep doing it on days I can. The day before Chris Mack was named head coach
Go Ahead Caller Episode 2: Facebook Privacy and More Read More »
And here we are, the day after Super Bowl XLIX. It’s back to the grind for the social media talking heads, the digital marketing gurus and the PR pitch artists. And that means it’s back to telling everyone that advertising doesn’t work. Except today, all we’ll talk about are which television commercials were our favorite
Good Advertising Does Work Read More »