When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don’t […]
Tapping into Human Behavior to Be a Better Marketer Read More »
The biggest challenge most brands have with their social media followers is getting them to move into, then down the marketing funnel for their business. You have to find a way to get your followers to click through to your website or other place you control so you can ask them for more information about
How to Mine Data from Your Instagram Followers Read More »
The most overlooked facet of marketing execution across our industry is consumer research. The large brands and agencies swear by it. But the one-percent is just that: one percent. When you drop down to the lower end of the large brand spectrum, and then to medium brands and small businesses, consumer insights are seldom even
A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers Read More »
The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. Felix stopped by the podcast this week to talk more about how
Understanding the Buying Brain with Neuromarketing Read More »
Understanding how your consumers think — neuroscience — is a fundamental key to avoiding assumptions and making strong, data-driven marketing decisions. Which is why I love Roger Dooley and the content he shares with all of us regularly. The author of Brainfluence joined me on Go Ahead Caller to talk about neuromarketing — the craft
In the coming year, the average American will consume 15.5 hours of media every day. We’ve come quite a long way from the 57 Channels (And Nothin’ On) days, and that was just 1992. In 2015, there are countless television networks, radio stations, satellite and streaming radio channels, media websites, blogs, social networks and beyond.
What Hath Social Media Wrought? Read More »