The biggest challenge brands often face in influence marketing is understanding influencer relevance is often more powerful and reach. Tabitha Hawkins founded the Association of Influencers and Content Creators to help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. In this episode of Winfluence – […]
Identifying Influencers by Relevance Not Reach Read More »
Adrian Parker is the Global Vice-President of Marketing at Patrón Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on
Transactional or Relationship? What’s Patrón Tequila’s Influence Marketing Approach Read More »
Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. In this episode of Winfluence – The Influence Marketing Podcast Kristy and I discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional
Is Standardization of Influencer Marketing Possible? Read More »
Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. In the first official episode of Winfluence – The Influence Marketing Podcast, I catch up with Ted to
The Original Influencer Software Founder Ted Murphy Looks Back, Ahead at Industry Read More »
When business executives are asked about influencer marketing, the responses generally fall into two camps. They either believe in it or they don’t. And those that don’t usually lack an understanding of the value influencers bring to the table for a business. In my upcoming influencer marketing book, Winfluence – Reframing Influencer Marketing to Ignite
Let’s Start the Influencer Reframing Now Read More »
If you’re a regular viewer or listener to Digging Deeper – Make Creativity Your Business Advantage, the weekly podcast I host for Cornett, but also the evolution of my old “The Jason Falls Show” podcast, you know that I’ve promised something new for the old Jason Falls Show feed. I’m happy to tell you that
The Influence Marketing Podcast Debuts September 2 Read More »
Neal Schaffer’s new book The Age of Influence offers a great primer on the who, what, why and how of influencer marketing. He joined me on the Digging Deeper podcast this week to talk bout the state of the market, how COVID-19 affects some influencers and beyond. I also take some time to talk about
Are we in the Age of Influence? Read More »
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of how COVID-19 is going to spell doom for those who make their money being fabulous online. While the economic schism that the corona virus has been will
Influencer Marketing Global Spend Dip Not As Alarming As Expected Read More »