I share a lot of my own opinions about influence marketing here on the show. But of course the meat of what we do here is mine the brilliant minds of our guests. I make no claim to be the know-all and end all to influence marketing. Sure, I have a perspective on the practice […]
How to Leverage CSR and PR channels to influence Read More »
If you’ve listened to Winfluence for any length of time, you know that for the influencers and content creators out there, I’m bullish on building and growing your owned content channels. Blogs, websites, email newsletters, podcasts … the properties where you own the content and the audience. As opposed to social networks where your content
Expanding Your Brand With or On Podcasts Read More »
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down a one-way street? I’m not throwing this out there as hyperbole. I mean it. What if we have it all wrong? Let’s deconstruct the construct for a
What if we’re approaching influencer marketing all wrong? Read More »
The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused company, it was all about social media. I thought it would be a good place to learn and listen and see if my ideas on this emerging
The Insights Software That Finds What Influences Consumers Read More »
There’s no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at the history of how and why people use restaurants, the experience has changed. Rev Ciancio is a food and hospitality industry influencer. Yep … in the B2B
Marketing and Influence in the Food, Restaurant, and Hospitality Industry Read More »
According to The State of Influencer Equity report from IZEA, black creators on average make more than white influencers. But find a black creator that thinks that’s accurate and you might be the first. In fact, other studies and surveys show the influencer pay gap through the filter of race is still very far from
Is The Influencer Pay Gap Closing? And How Do We Tell? Read More »
This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show on the Marketing Podcast Network called The Endless Coffee Cup. Matt Bailey of Site Logic is the host of that show. He welcomes expert guests from all
Creating Influence in the Middle East Read More »
We learned on a recent episode of Winfluence that we’re all gamers. If you play Wordle, or 2048 or Solitaire on your phone, you’re considered a gamer. When you think of the label that way, and filter that label through the lens of influence and influencers, a stereotype is shattered a bit, right? Gaming is
A Deeper Dive into Gamers as Influencers Read More »
As you know here on Winfluence, we spend a good deal of time talking to influencers and content creators. We also have had the chance to dive into the talent management side of the industry and see the space from the angle of someone who is mindful of the creator’s business and the brand’s needs
The Talent–Talent Manager Relationship Read More »
Without question, the number one issue that brands and agencies have in the influencer marketing space is simply finding the right influencers to use for a campaign. While that might seem like a simple solution to solve for (there’s a whole industry of software companies with search algorithms meant to do so), typing a few
The Challenges of Good Influencer Discovery Read More »
My definition of an influencer is anyone who can motivate an audience to take action. Now, that’s a very broad definition. In fact, anyone can be an influencer (or more accurately, influential) under those criteria. But when it comes to differentiating between influencers, we have to split hairs. And one category where my hair-splitting axe
Working with Celebrities and Celebrity Influencers for Original and Branded Content Read More »
When you have the opportunity to learn from a seasoned professional, you should always take it. When I found out I could get Chris Gibson on the line to pick his brain as it were about being an online content creator, an influencer who has created a career over the last 15-plus years doing that
The Best Advice for Influencers From An Experienced Influencer Read More »