Whether you are a creator or represent a company, agency or other stakeholder in the influencer marketing space, you have a brand. It may or may not be a good one. Or at least one that is well-defined, clearly communicated and the like, but you have a brand. If you haven’t articulated what that brand […]
How Primal Branding Can Help Brands of Any Kind, Including Creators Read More »
When you pull back from the narrow focus of influence and influence marketing and look at marketing and advertising overall, the linchpin to being successful in any of this stuff we call a job or career is understanding consumers. The first rule of any type of communications is to know your audience. If you don’t
Tapping into Human Behavior to Be a Better Marketer Read More »
Does the name Sam Farha mean anything to you? If it does, you’re probably a fan of poker. Farha is a rather famous professional poker player. He is most know, however, for a hand he lost. In 2003 Farha was on the verge of elimination from the World Series of Poker Texas Hold ‘Em Main
The Five Tells That Mean You Should Pass on Hiring an Influencer Read More »
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about attention getting or reach and awareness, but about addressing a consumer’s need in context. I talked to Sweezey about the book and how we can all best
Joining the Context Marketing Revolution Read More »
Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. I talk to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer
What can Groupon do for your marketing? Read More »
Is Affiliate Marketing akin to or part of Influencer Marketing and why? I posed that question along with others to dive deep into both with industry veteran and frequent award-winner Angel Djambazov on Go Ahead Caller Tuesday. Angel was behind one of the first influencer marketing programs for online influencers I ever witnessed for Jones
Is Affiliate Marketing Influencer Marketing and Why with Angel Djambazov Read More »
The most important question any small business can ask when it is shaping its marketing strategy is, “Why?” Why are you doing this? It’s the question I ask of clients most often, too. They say, “We want a social media strategy.” I ask, “Why?” Then I keep asking why until I get to the real
To Find the Real Reason, Ask Why Five Times Read More »
Winging it is something I’ve become quite good at. The DNA of being able to just fly by the seat of my pants comes from my younger days in broadcasting. When the mic is on, you have to say something. And in radio, you don’t always have a script to go by. But winging it in
Reconstruct Your Model To Refresh Your Motivation Read More »