As I browsed the headlines from around the influencer marketing industry this weekend, something I do daily to keep up with all the things, I stumbled upon another of those Top Influencer lists. Now, we’ve covered my disdain for them before. The episode that published on September 20 of 2021 said it was time to
The Difference Between Celebrities and Influencers Read More »
If you’re a regular listener to Winfluence, and I know you are, you know that podcasting itself is a medium I consider a big part of our territory in the influence marketing space. While you may think of influencers as primarily social media stars with lots of followers – like Instagrammers and TikTokers – podcasters
Leveraging Podcasts as an Influencer Marketing Channel Read More »
Research hit the wires last week that shows the racial pay gap between white and BIPOC influencers … that is those who are black, indigenous and people of color … is 29 percent overall and 35 percent between white influencers and black influencers. To put it another way, for every $100 a white influencer is
The One Thing That Can Close The Influencer Pay Gap Read More »
If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people
The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie Read More »
For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big
Proof in the Better Value in Micro-Influencers Read More »
When TrendHERO sponsored my podcast last month, I was excited to see a powerful, yet cost-accessible influencer marketing software hit the marketplace. While singularly focused on Instagram, TrendHERO is a robust platform to help discover, prioritize, analyze and track Instagram influencers. When they told me they were doing a deep analysis of U.S.-based Instagram accounts
New TrendHERO Report Offers Surprising Insight Into Instagram Influencers Read More »
I’ve never really considered myself an entrepreneur, even though technically and by definition, I’ve been one a few times. When I started Social Media Explorer as a blog in 2007, my hope was to use it to publish my thoughts on an emerging industry trend and perhaps position myself as a thought leader. A couple
Introducing The Marketing Podcast Network Read More »
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into
Continuing the Conversation on Race and Influencer Marketing Read More »
There’s an agency owner I know out there who listens to this show. He reads the articles I write. He follows my posts on social media. When I recommend a software or a tactical idea, he tries it out. By his own admission, I influence him. I reached out to him recently via email to
When In Doubt, Turn To Offline Influence Read More »
Influence marketing is truly a global phenomenon. We’ve talked to guests on this program who practice this craft all around the world. But we don’t spend a lot of focused time understanding how influence marketing works in various countries and cultures. Fabian Fernando Guevara Juarez, who goes by Fabian Guevara for a shorter version of
Exploring Influence Marketing in Latin America Read More »
Thursday evening I opened up my feed reader to browse the world wide web looking for the latest updates from the various blogs and websites I subscribe to. It’s always good to catch up on what’s happening in the industry. Once I read the blogs and websites I know and trust, I have a folder
Someone Is Recommending Influencers Purchase Followers? Publicly! Read More »
It’s always fun for me, and I hope for you, when I run across someone who has multiple perspectives on the influencer marketing industry. I feel like I bring that to the table a bit. I work at an agency, Cornett, and devise and manage influence marketing programs for a number of our clients. But
Exploring Influencer Marketing Measurement … And The Metaverse Read More »