So it seems the Periodic Breakfast Call-in Show — me answering questions and running down my day to get ready for work but streaming it on Facebook Live — was a big hit the first time around. So I’ll keep doing it on days I can. The day before Chris Mack was named head coach
Go Ahead Caller Episode 2: Facebook Privacy and More Read More »
For some odd reason, I decided to open up Facebook Live last week and just chat with folks as I readied for my day. While the “call-in show” idea comes across as a bit amateur and disorganized — because it is — my friend Kathy Burke asked me what I thought about the Cambridge Analytica
On Cambridge Analytica and the Bigger Problem Read More »
My recent purchase of two sweaters from Eddie Bauer sparked a barrage of emails from the clothier. I received the expected order and shipping confirmations, but then one email per day for the first three days after my order. Apparently, I’d been added to a marketing automation or email drip campaign, which is fine …
Make Sure Your Marketing Automation Makes Sense Read More »
One hundred percent of the people who describe to me what they want their small business website to do have it all wrong. In fact, they have it 180-degrees wrong. They tell me they want it to do the exact opposite of what it should actually do. They say, “I want my small business website
Your Small Business Website Should Give Orders Read More »
Digital Crossroads is this fall’s must-attend digital marketing conference. Yes, I’m biased. The annual fund-raiser for the Louisville Digital Association is programmed almost entirely by me. Yes, I’m the emcee and host. Yes, the non-profit professional association I co-founded benefits from it. But you’re going to be hard-pressed to find a two-day digital marketing event
Digital Crossroads is this Fall’s Must-Attend Digital Marketing Conference Read More »
Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Chat-based tools are not new. We’ve all been using text messaging, messenger apps on social media platforms and even good, old-fashioned chat apps for years. How many of you remember the old AOL Chat sessions? If you
Should My Business Use Chat-Based Tools? Read More »
There’s been another spike in unwanted emails in my inbox lately. The increase goes in cycles. I’m not sure if it’s because certain lists of email addresses are issued by one party or another at various times of year, or a bunch of companies just have coincidental timing, but my frequency of having to unsubscribe
MailChimp and Others Should Penalize Cold Emails Read More »
So Michael Jordan says Kobe Bryant is a greater player than Lebron James. He said, “There’s something about five that beats three.” By that rationale, Jim Loscutoff is better than Michael Jordan. So are Bill Russell, Sam Jones, Tom Heinsohn, K.C. Jones, Satch Sanders, John Havlicek, Frank Ramsey and Robert Horry. All of these individuals
Don’t Measure Success Like Mike Read More »
A salesman, I am not. But then again, I have to sell every day. We all do. We sell the fact we are competent at our jobs. We sell the fact we’re enthusiastic about the boss’s new idea. We sell the fact that we like what we were served for dinner. Sure, sometimes its easy
The Simple Trick to Selling More Read More »
My recent projects include several that focus on native advertising. Studying this emerging segment of digital marketing more closely has uncovered some surprises for me in how the market is using and responding to the opportunities. To level-set, native advertising is known by many names. It’s often called sponsored content, advertorial, sponsored posts and the
Native Advertising is Good for Some Things … Not All Things Read More »
The explosion in technology solutions in the last 15 years has created a world where specialized skills are commoditized. WordPress made creating websites simple and cheap. Freshbooks help you do your accounting without needing to pay a bookkeeper. Even apps like Over (disclosure: a client) make graphic design something anyone can do. That is both
How The Gig Economy Can Help Small Businesses Read More »
Content marketing isn’t easy. But once you get into a rhythm it’s not bad. The hard(er) part is creating better content marketing and doing it consistently. We all suffer from brain farts and writer’s blog occasionally. I’d argue I’ve been suffering from a fairly consistent case of it myself for a couple of years. Sure,
How to Jump-Start Your Brain for Better Content Marketing Read More »