Will influencers survive the COVID-19 pandemic? That question seems to be a recurring theme today. Many brands are pausing spend. Some are cutting marketing budgets for the year. A few influencers in verticals like travel are looking for work. The sudden evaporation of lucrative opportunities will certainly set more than a handful of influencers back. […]
How Influencers Can Survive the COVID-19 Pandemic Read More »
Today marks the first official episode of Digging Deeper – Make Creativity Your Business Advantage, formerly known as The Jason Falls Show – A Marketing Podcast. It’s now an official Cornett show and thus will be housed at the Cornett site. That’ll free this site up to lend to more writing, which I hope to
What does making creativity your business advantage mean? Read More »
You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The New York Post‘s big headline yesterday — at least for us business and marketing nerds — was this gem penned by author-looking-for-a-link Molly Borman Heymont. The piece
Why You Can’t Believe Mainstream Media About Influencer Marketing Read More »
The dig on influencers is that many come across as fake. The duck-lips, peace sign, selfie whores, as I tend to think of that segment of the influencer world, seems to live lives that none of us could imagine. And few of us couldn’t imagine them living them, either. When everything is perfect in your
Think Influencers are Fake Now? Wait Until You See What’s Coming! Read More »
Since early March there have been dozens of post claiming influencer marketing is either dead, or about to run into its first depression or some other declaration of how COVID-19 is going to spell doom for those who make their money being fabulous online. While the economic schism that the corona virus has been will
Influencer Marketing Global Spend Dip Not As Alarming As Expected Read More »
Robert Courtney Collins is one of the co-founders of the UNEEK Collection, a clothing line with a purpose. He is also leads a branding and marketing consultancy in Detroit called Robert Courtney and Associates where he shows businesses how he built UNEEK based on a purpose and with creative marketing approaches. He joined me this
Marketing Tips from a Purpose-Driven Marketer Read More »
James Dawson has a monster challenge. He is the vice-president of marketing for Landrace Bioscience which is a scientific products manufacturer in the hemp industry. Businesses like his can’t even get payment processors to accept their business. And then there are marketing challenges. He joined me for a special, audio-only version of the podcast to
Marketing Challenges in the Hemp Industry Read More »
Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs. Art Stavenka hopes so. He is the founder of HYPERVSN, a
The Future of Offline Advertising in Holographs Read More »
Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer’s worlds. And what a world that has become, right? I talked to Jim
How to be a Conscious Marketer Read More »
Mark Savant knows how to build an online brand. His Actidad community is a powerful beacon among fathers. It’s Facebook Group, blog, podcast and social channels have made him an influencer. Mark also teaches people how to build their own influence with Mark Savant Media, so we had a lot to talk about. I also
Insights on Influence and Content Marketing from Actidad Read More »
If only you could identify anonymous website visitors and email them right away to compel them to engage more or even buy. Adam Robinson’s new startup GetEmails allows you to do just that. The somewhat controversial approach gets the interrogation from me on the podcast this week. Turns out, it’s not only legal, but is
How to Identify Anonymous Website Visitors Read More »
Should agencies, consultants and other B2B service offerings worry about ratings and reviews? Certainly they should. One place that can help — and which competes with them for search results — is UpCity. Heidi Sullivan is its senior vice-president for product and marketing. She joined the podcast to talk about the benefits of UpCity’s marketplace,
The Ratings and Review Marketplace for Agencies Read More »