Does your brand or agency have a content performance culture? It needs one. Christoph Trappe‘s latest book, Content Performance Culture, outlines how to build a culture where content marketing is made, distributed and optimized. He joined me on the podcast this week to talk about how brands and agencies can build that culture for content […]
Building a Content Performance Culture Read More »
There is a certain zen in understanding Twitter. While the microblogging network has evolved over the years, it still serves the purpose it was supposed to: bring text messaging to a community conversation level. While I was not a fan of text messaging in 2006 when Twitter started, I quickly saw the benefit of group
There’s Zen in Understanding Twitter Read More »
Gavin Jocius knows a thing or two about e-commerce. The former general manager of the art division at CafePress, also known as Canvas on Demand, helped that business through a $35 million acquisition, then doubled its profitability for new owner Circle Graphics. Now founder of a search fund, Jocius joined the podcast to share his
Managing e-Commerce in a COVID-19 World Read More »
Danielle Wiley is one of the pioneering agency leaders in the influencer marketing space. The San Francisco-based thought leader founded The Sway Group, one of the leading influencer strategy firms in the world, more than a decade ago. I caught up with her at the Dad 2.0 Summit in Washington D.C. last month and chatted
Deep Dive Into Influencer Marketing with Danielle Wiley Read More »
Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce’s Mathew Sweezey. Today’s marketing is not about attention getting or reach and awareness, but about addressing a consumer’s need in context. I talked to Sweezey about the book and how we can all best
Joining the Context Marketing Revolution Read More »
Toni Deckers is trying to build a crowdfunded sit-com. Yep. You read that right. The actress and jazz singer, who happens to be the wife of my No Bullshit Social Media co-author Erik Deckers, launched an IndieGoGo campaign recently to crowdfund production of a pilot for Polk Fiction. Erik and Jack Lugar wrote the pilot,
Polk Fiction Could Become a Crowdfunded Sit-Com Read More »
Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Then I share some ideas on working
Balancing Direct and Retail Channels in an Amazon World Read More »
The Micro-Influencer is all the rage among marketing pros right now. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. While leveraging micro-influencers is incredibly smart let’s not let the hype distract us from some facts. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly.
Let’s Do The Micro-Influencer Math Read More »
What’s your creative process? How do you come up with your ideas? Those are questions one would ask most writers. When I had a chance to catch up with award-winning writer Whit Honea recently, I asked those questions and more. Whit is the author of the book The Parent’s Phrase Book and is a two-time
Influencer Profile: Whit Honea Read More »
Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with us on the podcast this week to talk about Scop.io, how her site works and is different from others, image licensing issues and
Everything You Need to Know About Stock Photography Read More »
Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at marketing for social change. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talked with me at
Dove Men+Care is a Rare Brand Using Marketing for Social Change Read More »
There’s a big difference in corporate marketing and brand marketing. There’s also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Then I
Adventure Brands and Corporate Marketing with Holly Spaeth Read More »