Blog

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they’ve exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. It includes a blog, Instagram, Facebook, Twitter and YouTube feed, a podcast and they made […]

The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. Felix stopped by the podcast this week to talk more about how […]

Meltwater announced yesterday it has added podcast monitoring to its Meltwater Media Intelligence platform. The feature integrates seamlessly and, as I understand it, will surface mentions of your brand or desired keywords anytime they are spoken in an index of over 25,000 podcasts (with more added daily.) This changes the game for brands and their […]

The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week’s food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie’s story from Tuesday’s podcast episode. I realized we […]

Building influence in business to business (B2B) marketing is all about content. And while many people are intimidated by it, B2B marketing is not inherently different from B2C (business to consumer) marketing. Evan Kirstel stopped by the podcast this week to chat about the similarities, the differences and how to build influence for your B2B […]

How are you optimizing your content? And no, I don’t just mean optimizing for search or making sure all the brand mentions and such are in alignment? I mean optimizing your content’s purpose, medium, audience and more. And doing it over time to usher your audience where you want them to go, bring in more […]

What if you could hit a brand analytics button and find out where your brand ranked against its category competitors on volume of organic content versus volume of sponsored content? What if you could then see how your engagement rate on your content stacks up against your competition, both from your organic posts and sponsored […]

Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. I talk to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer […]

You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits to do so and upgrade your life. I talked to Amy on the podcast to find out more about her book, why my 11-year-old daughter is such […]

Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim, Swiss professors of technology marketing at ETH Zurich. They identified the four types in a paper titled “The Big Four of Influencer Marketing—A Typology of Influencers.” They […]

Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so. She stopped by the podcast to explain how to do that, why she’s qualified to coach you to do so and a lot more. Plus, I answer […]

There exists a gender gap in influencer marketing. At least that’s what a pair of published reports indicate. Forbes contributor Heather Leighton asked for my take on new HypeAuditor data last week that indicated male influencers earn seven percent more than their female counterparts. You can see her story and my take at Forbes. Today, […]