What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to […]
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Someone asked me last week, “How do I get more email responses?” That’s a good and timeless question. Salespeople spend all day cold calling and cold emailing prospects hoping someone will be interested in learning more. Public relations and media relations pros spend the same time pitching story ideas and coverage for their clients and
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If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for. Listen (or
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There’s a difference between brand content strategy and corporate content strategy. And perhaps none know that better that Kevin Hunt of General Mills. Kevin joined me on Go Ahead Caller this week to talk about corporate and internal communications for the CPG giant and explain how his team handles corporate content strategy for the mothership.
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Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing has built a nice agency around them. Not only are infographics not a fad, nor dying or dead, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. Brian stopped by Go
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Marketing to Gen Z is an imperative for today’s brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z stopped by Go Ahead Caller to
Marketing to Generation Z – Sarah Weise on Go Ahead Caller Read More »
Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?” That’s a great question because there are literally hundreds of solutions. In fact, I would be hard
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We need more ideas to curb distracted driving. I commute back and forth between Lexington and Louisville, Kentucky, on a regular basis and the sheer number of people looking anywhere but their phones as I pass them, or they pass me, is mortifying. I stumbled across an idea that can at least keep the conversation
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Do all small businesses need a website? You’d think that a digital marketing guy would answer, “yes.” But my answer is actually “no.” But it’s really the difference in knowing what you “need” versus what is “good to have.” A website can be a critical component of your small business marketing efforts. And a few
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Influencer marketing is the channel du jour for social media strategy these days and there’s good reason for that. In general, influencers are more trusted than media outlets and brands because the good ones are genuine in their approach and come across like more of a trusted friend making a product recommendation than an ad.
INFLCR Shows Us Influencer Marketing for Sports Teams Read More »
Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the future of web development for marketers. So I invited him on Go Ahead Caller to talk about the state and future of web dev and how marketing
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One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide
Social Media Campaigns, Engagement and Marketing with Tod Meisner Read More »