Not long ago, a client informed me they were moving their influencer marketing budget to their media agency. As in those who plan and buy advertisements. Previous to that point, my team and I managed the growth of several valuable and productive relationships over the course of several years. There were about five or six […]
What Department Should Own Influencer Marketing? Read More »
For those of you who listen regularly, have read my book or follow me on social channels, you know the difference between influence marketing and influencer marketing. One is focused on the noun. When we say “influencer” marketing, your brain is conditioned to think about Instagram, YouTube or TikTok. The other, is focused on what
Removing the Blinders for Better influence Marketing Read More »
There’s always been an unspoken attitude in the world of social media and now in influence marketing that advertising, or at least its philosophies and priorities, does nothing but muck everything up. Social media, and it’s immediate by-product of influencers and thus influence marketing, was, in essence, a way for consumers to push back against
Can Advertising and Influencer Marketing Mix? Read More »
One of the industry resources I lean on to keep up with what is happening in the influencer marketing space is the Fourth Floor Newsletter, an email newsletter from an influencer marketing firm based in the United Kingdom. I came about it because it’s authored by Scott Guthrie, a counterpart of mine, of sorts, in
The Influencer Marketing Firm Practicing Influencer Marketing Read More »
If you whittled down the biggest questions and problems brand managers are asking about today in influencer marketing, two of the top couple would be, “What’s the deal with TikTok?” and “What does this influencer marketing jazz even get for me?” The TikTok issue is layered, but one problem area has been related to the
TikTok Creator Marketplace API Opens, Proof of Effectiveness Emerges Read More »
Can you achieve influence marketing traction, then success without having to pay influencers? We’ve asked that question several times on this show and it’s a bit of a controversial one. One perspective is you might be able to, but you shouldn’t. You are, after all, getting not just access to someone’s audience, but also their
Can Influencer Marketing Succeed with Product-Only Payment? Read More »
Of all the questions marketers ask about building successful influencer marketing campaigns, the two that stand out are the top two, by a mile: First, how do I find and prioritize the right influencers? The second is how do I measure success of influencer marketing. And honestly, those two components of the process are probably
How to Improve Prioritizing Influencers and Measuring Influence Marketing Read More »
One of the many podcasts I listen to regularly is The Marketing Book Podcast with Douglas Burdett. He sits down weekly with an author of a marketing book—one that he has read—and does a deep dive into the book. You get a great feel for what the book has to offer, who the author is,
Hear More About Winfluence on the Marketing Book Podcast Read More »
A recurring theme on this show is finding examples influence marketing, not just marketing involving online influencers. When we uncover a non-traditional perspective on this thing we do, it unlocks a lot of interesting thinking for all of us. I am one who geeks out about offline examples of influence marketing, but there are variations
Leveraging Business Partnerships for Influence Marketing Read More »
Getting to know the influence marketing ecosystem is one of those things I geek out on. And fortunately for me, there’s a lot of geeking to be had. Our industry is still in its infancy. Every day it seems a new software firm or managed service or agency or even podcast or book pops up.
The Rise of the Independent Influencer Marketing Consultant Read More »
Are influencers worth the rates they charge? Isn’t that the most frequently asked question among brand managers when it comes to influencer marketing these days? The answer, as always, is that it depends. It depends on what they charge versus what the brand gets in return. Determining that depends on a variety of factors. How
Are Influencers Worth the Investment? Do the Math! Read More »
Each episode of this podcast begins with me asking the question, “Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product?” I then say this podcast is about illustrating the difference between using influencers and actually influencing. There are few venues that underline the necessity
What Healthcare Can Teach Us About Influence Marketing Read More »