Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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What Can the Automotive Industry Teach Us About Digital Marketing
Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. I sat down with Eric to learn […]
The FTC Issues New Disclosure Clarification for Influencer Marketing
The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure “Disclosures 101 for Social Media Influencers” and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. […]
Defy Expectations: Be a Pink Goldfish
What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws […]
ABYL – Always Build Your List
In sales, the phrase is “Always Be Closing.” In marketing it should be, “Always Build Your List!” Building your email marketing list is the one, always on, aways be doing this no matter what activity every marketer should ensure is happening. Whether you are a multi-billion dollar corporation or a dumb guy with a blog, […]
Instagram hiding Like counts a blessing to Influencer Marketing
The headline in TechCrunch earlier this week read, “Instagram to test hiding Like counts in U.S., which could hurt influencers.” The piece, by the very good Josh Constine, explains that Instagram is trying to depressurize the network, making it less a Like competition between Internet stars. But the question of whether or not it’s good […]
That Time I Gave Ted Kennedy Booze
Yes. You read the headline right. I once gave Ted Kennedy booze. I was 10. Years old. True story. Thanks to some weather issues that impacted my guest on today’s live recording of The Jason Falls Show – A Marketing Podcast – I had to resort to storytelling and so I did. I’m sure many […]
IZEA’s Influencer Marketing Survey confirms echo chamber is strong
Influencer marketing software and marketplace company IZEA released what it now calls a monthly survey last week. The stats were added to its impressive landing page full of great topical statistics. This new poll of 250 influencer and content marketing practitioners, all either at agencies or brands, lauded influencer marketing the way you would expect. […]
It’s Time to Get Into TikTok
TikTok is one of the fastest growing social networks and it is high time we paid attention to it. Think I’m kidding? Check these numbers out: 500 million worldwide users It has more users than Twitter, LinkedIn, Pinterest or Snapchat For Q1 2019, it was the No. 1 downloaded app on the Apple Store The […]
Building Communications Strategies for Growth
Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Her years of experience as a communications strategist puts her in elite company […]
How a Dentist Became a Content Marketing Star
Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he’s the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. We talked on the podcast this […]
What is the Self-Reliant Entrepreneur?
John Jantsch‘s latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It’s a daily devotional approach to business with inspiration from transcendental authors and more, with John’s business correlations. On the latest edition of The Jason Falls Show, now subtitled A Marketing Podcast, John and I dive […]
Can You Update Your Website? You’d Better Be Able To!
If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under — right now — could you do it? My recent informal poll of a group of business owner friends stunned me. Almost half of them had no logins, […]
How Alli Truttmann Built Wicked Sheets
Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend’s dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born. Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling […]
How to Correlate Website Analytics to Marketing Goals
Are you able to correlate website analytics to your marketing goals? Does the bounce rate, time on site or even user path data make its way into your monthly reporting? Should it? The reality of today’s digital marketing world is that none of us have ample time to really dive into our measurement and reporting. […]
How to Build a Great Podcast
If you’ve ever wondered how to build a great podcast, there are a handful of people out there who can tell you. One of my favorite podcasters is one of them. Kevin Stroud is the man behind The History of English Podcast, which is now in its seventh year and well into the 120s and […]