Jason Falls, Author at Jason Falls

The Latest in Social Media Usage and Podcast Data: Tom Webster on GAC Episode 51

The Infinite Dial is out for 2019 and there are two big stories about social media usage and podcasting. Is Facebook on the decline? Is podcasting becoming mainstream? Edison Research and Triton’s annual report shows some interesting trends and new developments in what social platforms people use, where they spend their time and what they […]

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Updating META Data Drives Organic Traffic

Do You Update Your Website META Data? Here’s Why You Should!

Search Engine Optimization

Updating your website META data is one of those things most business owners and marketers shrug off and assume the SEO team or the webmaster have under control. But if whomever is in charge of your SEO is also in charge of lots of other things or isn’t primarily and SEO practitioner, they may not

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Understanding Social Algorithms and My Favorite Podcasts – GAC Episode 50

Marketing Podcast

Our regularly scheduled conversation with Demetrius Gray, founder and CEO of WeatherCheck, had to be post-poned as he fell ill with the flu the day before, so on this episode of Go Ahead Caller, I take a stab at explaining the social media platform algorithms and look at what businesses need to consider when trying

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What is your Operational Style? Leigh Durst on GAC Episode 49

Marketing Podcast

Leigh Durst has developed a new organizational theory around our operational style — how you interact with, manage and are managed by your work colleagues. And she’s wrapped it all up nicely in her new book, “Walk, Climb or Fly: Surviving and Thriving in the Workplace Wilderness.” I’ve read it and it’s mightily interesting. She

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A B2B Social Media Case Study with WireCrafters’ David Fishburn – GAC Episode 48

Marketing Podcast

If you want to see both a great B2B Social Media Case Study and how to tap dance and fix a live video production on the fly, this week’s episode of Go Ahead Caller is just what the doctor ordered. David Fishburn from WireCrafters joined me to talk about how his indoor wire caging and

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How to Execute Real-Time Brand Social Media Like Oreo Cookies – GAC Episode 47

Marketing Podcast

When Leo Morejon and team at Oreo Cookies and 360i jumped into live posting during the 2013 Super Bowl, they had no idea they were about to set a standard for real-time brand social media magic. And then the lights in the Superdome went out. You can still Dunk in the Dark! Morejon joined me

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How Lion Brand Yarns Uses Digital Marketing with Ilana Rabinowitz – GAC Episode 46

Marketing Podcast

If you want to track a true digital marketing case study, pay attention to what Ilana Rabinowitz is doing at Lion Brand Yarns. The company moved from a catalog operation to full-scale e-commerce and an audience built on content marketing with great influencer programs. An all of it was done on Ilana’s watch. Ilana joined

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What Social Media Metrics Matter?

Philosophy

What social media metrics really matter to your business? That’s the question you need to ask yourself before you spend one second of time planning, building or engaging with social media audiences for your company. Measuring social media has an almost infinite number of permutations. You can measure all the tidbits of information the social

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Roger Dooley Talks Neuromarketing with Jason Falls

Understanding the Neuroscience Behind Consumers with Roger Dooley: Go Ahead Caller Episode 45

Marketing Podcast

Understanding how your consumers think — neuroscience — is a fundamental key to avoiding assumptions and making strong, data-driven marketing decisions. Which is why I love Roger Dooley and the content he shares with all of us regularly. The author of Brainfluence joined me on Go Ahead Caller to talk about neuromarketing — the craft

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Are You Ready for the Content Marketing Separation? Because Here it Comes!

Content Marketing

Adam Torkildson — the man who acquired Social Media Explorer to add to his content marketing and thought leadership business — and I chatted this week about the future of content and content marketing. He asked me what I thought the next “big thing” was, as those conversations go. Coincidentally, I’ve been circulating around what is happening

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The Future of PR with Gini Dietrich – Go Ahead Caller Episode 44

Marketing Podcast

Gini Dietrich is one of those people you can talk to for hours. Not just about public relations, her specific area of expertise, but anything. But to keep the show somewhat on track, this week on Go Ahead Caller, I talked to Gini about the future of public relations, whether or not PR and influencer

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Measuring Content with Susan Moeller – Go Ahead Caller Episode 43

Marketing Podcast

How do you measure the value of your content marketing? Do you constantly fight for support — budget or otherwise — for your content efforts? Quantifying and qualifying the value of that content can be challenging. Today on Go Ahead Caller, I talk about content measurement with Susan Moeller, the Senior Vice-President for Marketing for

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