I’m excited to be speaking at Social Media Marketing World in 2022. Oddly enough, it will be my first time at the event, though I was a part of several of the webinar series and early Social Media Examiner content that evolved to become what is now the largest social media conference in the world […]
I’ll See You at Social Media Marketing World 2022 Read More »
There are dozens of ways for influencers and content creators to monetize their content. Sure, the easy money seems to be partnering with brands to share them with your audience in relevant ways in exchange for a fee or some measure of value. But that shouldn’t be the only way influencers make their money. Merchandising
How Can Influencers Build Lasting Revenue? Merchandise Their Brands! Read More »
Freakonomics’s two-part radio and podcast episodes called “Does Advertising Actually Work” (Part 1, Part 2)has raised a few eyebrows from agencies and clients alike. It’s one thing for a research scientist to present at an academic conference saying ads are a waste of money. It’s another when real experiments with real brand advertising budgets are
Advertising Doesn’t Work, But Advertising Does Work Read More »
Congratulations to the five winners of the Get.Online With Your Idea Domain Contest! We announced the five winners Tuesday morning on Digging Deeper and five lucky people have new .online domains to help launch their next big idea! The Get.Online team is celebrating the fifth anniversary of the .online domain name registration opening. They gave
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Imagine your CEO or company spokesperson appearing at your next trade show, or even in one of your store locations. Now imagine them also appearing at five trade shows or 125 store locations at once. The future of offline advertising may just be holographs. Art Stavenka hopes so. He is the founder of HYPERVSN, a
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The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. Felix stopped by the podcast this week to talk more about how
Understanding the Buying Brain with Neuromarketing Read More »
Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He’s the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. I talk to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer
What can Groupon do for your marketing? Read More »
Personal branding is imperative for today’s professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He’s an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. We chat
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Bill Harper of wmHarper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening
Understanding the Difference in Branding, Marketing and Advertising Read More »
David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR, but he has authored several other books, one of which hits shelves in January. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko. We
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As if GDPR wasn’t enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. I chatted with Tim
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Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He’s so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. I sat down with Eric to learn
What Can the Automotive Industry Teach Us About Digital Marketing Read More »